7 SEO Tips and Tricks for Female Business Owners: How to Get Your Brand Seen Online
Hey bestie, let’s talk about getting your brand seen.
You’re out here doing amazing work, but if your dream clients can’t find you online, you’re missing out on opportunities. That’s where SEO (Search Engine Optimization) comes in.
SEO might sound overwhelming, but I promise—it doesn’t have to be. With the right strategies, you can boost your website’s visibility, rank higher on Google, and attract the right people without spending all your time stressing over algorithms.
Let’s break it down step by step so you can start improving your SEO today.
1. Know Your Keywords
Keywords are the words and phrases your ideal clients are searching for. When they type something into Google, you want your website to pop up. That’s why choosing the right keywords is key.
Start with 2-3 main keywords that describe your business. Think about what your dream clients would search for, like:
✅ Branding for female entrepreneurs
✅ Custom website design for small businesses
✅ Personal brand strategy for creatives
How to Find the Right Keywords
Use Google’s Keyword Planner, Ubersuggest, or AnswerThePublic to see what’s trending.
Get specific! Niche keywords help you stand out (e.g., “modern branding for online coaches” instead of just “branding”).
Check out what keywords your competitors rank for using SEMrush or Ahrefs—then make them your own.
2. Optimize Your Website for Search Engines
Your website should be designed to attract clients and rank well on search engines. Here’s how to make sure Google knows exactly what you do:
✅ Page Titles – Each page on your site should have a title that includes a keyword. Think of it as a mini headline that tells both Google and your visitors what the page is about.
✅ Meta Descriptions – These are the little blurbs that show up under your page title in search results. They should be clear, include a keyword, and make people want to click.
✅ Alt Text for Images – Search engines can’t “see” images the way we do, so describe them using keywords (e.g., “custom brand logo design for female entrepreneurs”).
✅ URLs That Make Sense – Instead of random numbers or letters, use URLs that are readable and keyword-friendly (e.g., “yourwebsite.com/branding-tips”).
3. Create High-Quality, Engaging Content
Content is everything. Blog posts, videos, freebies, and guides—all of it helps your site rank higher while keeping your audience engaged.
What to Write About?
Think about the questions your clients ask you all the time. If they’re searching for answers, be the one to provide them!
Example: If you’re a brand designer, write a post like “How to Choose the Perfect Color Palette for Your Brand”.
Example: If you’re a business coach, create a guide on “How to Attract Your Ideal Clients Without Paid Ads”.
SEO Content Best Practices
✅ Write long-form content (1,500+ words) when possible—Google loves in-depth posts.
✅ Use headings (H1, H2, H3) to structure your content. It helps both readers and search engines navigate your page.
✅ Naturally sprinkle in keywords throughout your post, but don’t overdo it—Google can tell when it’s forced.
4. Get Backlinks (A.K.A. Build Credibility)
Backlinks = other websites linking to your site. Google sees these as a vote of confidence—the more quality backlinks you have, the more trustworthy your site appears.
How to Get Backlinks
Guest Post – Write for industry blogs and include a link back to your website.
Collaborate – Partner with other entrepreneurs who can mention or link to your content.
List Your Business – Add your website to directories like Google My Business, HARO, and industry-specific listings.
5. Make Your Website Mobile-Friendly
More than half of all web searches happen on mobile devices, so if your website isn’t mobile-friendly, you’re losing potential clients.
How to Check if Your Site is Mobile-Friendly
✅ Use Google’s Mobile-Friendly Test tool.
✅ Make sure text is readable without zooming in.
✅ Keep buttons large enough to tap easily.
✅ Check that images load properly and don’t slow down your site.
6. Leverage Social Media to Boost SEO
Social media doesn’t directly affect SEO rankings, but it can drive more traffic to your website—which does help.
How to Use Social Media for SEO
✅ Share your blog posts and website content on Instagram, Pinterest, LinkedIn, and Facebook.
✅ Optimize your social profiles with relevant keywords in your bio.
✅ Encourage your followers to share your content—more shares = more visibility.
7. Track and Adjust Your Strategy
SEO isn’t a one-and-done thing. You have to keep checking what’s working and what’s not.
Free SEO Tools to Track Your Performance
Google Analytics – See where your website traffic is coming from.
Google Search Console – Check which keywords are driving traffic.
Ubersuggest – Track your keyword rankings.
Pay attention to:
✅ Which pages are getting the most visits?
✅ What blog posts are ranking on Google?
✅ Are visitors staying on your site or bouncing quickly?
When you analyze the data, you’ll see where to tweak things—whether it’s updating old blog posts, optimizing pages for better load speed, or refining your keywords.
Ready to Get Your Brand Seen Online?
With these SEO tips, your website will be in a much better position to rank higher and attract more dream clients. Take it step by step, stay consistent, and remember—small tweaks can lead to big results over time.
Want a website that’s built for SEO from the start? That’s where I come in! When you work with me, you’re not just getting a pretty website—you’re getting one that works hard for your business.
Here’s how I make sure your site stands out and ranks:
🚀 Keyword Research Done for You – I find the best keywords for your business and seamlessly integrate them into your site.
📈 SEO-Optimized Website Structure – Every page is strategically designed with search engines and user experience in mind.
📱 Mobile-Friendly & Fast-Loading Design – Your site will be easy to navigate on any device, keeping visitors engaged.
💡 Content Strategy to Drive Traffic – I help you plan content that ranks, attracts, and converts.
🔍 Analytics & Adaptability – Your site will be set up to track performance, so you always know what’s working.
If you’re ready for a website that looks good and gets results, let’s chat! Your dream clients are searching—let’s make sure they find you.
But wait! There’s more…
Download the SEO Starter Pack: Step-by-Step Guide to Optimizing Your Website — the ultimate freebie to help your site climb the search ranks and put your brand in the spotlight. This guide breaks down SEO into simple, actionable steps, making it easy to boost your website’s performance and make it work for you. Perfect for business owners who want real results without the guesswork, so don’t let this one pass you by. Your brand deserves to shine, and I’m here to help make it happen!