The holidays are right around the corner, and you deserve to enjoy every moment—without the stress of running your business. In this post, I’ll show you how to set your business up for success, so you can take a well-deserved break and come back ready to crush it in the new year. Ready to make this holiday season your most stress-free (and profitable!) yet? Keep reading!

You’ve got big dreams and even bigger goals, but let’s be real—your DIY website isn’t cutting it anymore. Imagine having a custom, stunning, ready-to-launch website that not only wows your audience but also saves you serious time. Sounds like a dream, right? Let me show you how easy (and exciting) it can be to create a site that works as hard as you do.

Your brand mission isn’t just words on a page—it’s the heartbeat of your business. It’s your “why,” your promise, and the spark that draws your audience in. Ready to create a mission that not only inspires but connects on a soul-deep level? In this post, I’m sharing how to build a brand mission that’s authentic, intentional, and totally you. Let’s get started—you won’t want to miss this!

Discover the magic of working with a female-owned branding agency. At XO Creative Co., it’s more than design—it’s about connection, intention, and crafting a brand that feels so you. Say goodbye to cookie-cutter solutions and hello to a brand that’s as bold, authentic, and unstoppable as your dreams. Let’s make some magic together—keep reading to see how we do it!

Ditch the DIY and finally get a website that works as hard as you do. Imagine this: a custom Squarespace site that oozes your brand’s personality, wows your dream clients, and makes running your business feel so much easier. Whether you're craving a professional online presence or a total digital glow-up, I’m here to guide you every step of the way. From our first consult call to launch day confetti, I’ll make the process seamless, fun, and totally worth it. Curious about how it all works? Let’s dive in—you won’t want to miss this!

Dive into the latest logo trends that are taking small businesses to the next level. From bold fonts to sleek minimalism and hand-drawn designs, we’re breaking down what’s hot right now and why it works. Whether you're refreshing your logo or starting from scratch, these trends can make your brand stand out and connect with your audience instantly. Click to discover how a trend-savvy logo could be your new favorite business asset!

Ready to ditch the cookie-cutter branding and create something that feels authentically you? In this post, we’re diving into real, actionable tips to help business owners—newbies and pros alike—build brands that stand out, connect, and attract dream clients. Whether you’re tired of the DIY look or just want to breathe new life into your brand, get ready to craft something meaningful, memorable, and unmistakably yours.

Your website might look great, but could it secretly be turning clients away? In this post, we're diving into five common website design mistakes that can hold your brand back, frustrate visitors, and impact your bottom line. Whether you’re a new business owner or a seasoned pro, these practical tips will help you create a polished, professional site that captures attention, builds trust, and keeps your audience coming back. Don't let simple design missteps stand between your brand and success!

Hey there, business bestie! Let’s get real about SEO—the not-so-glamorous magic that turns your hard work into visibility! You’re pouring your heart and soul into building a brand you love, so let’s make sure clients actually find it. In this post, I’m breaking down the essentials: from nailing keywords to making your site mobile-friendly, so your brand shows up in all the right places. Ready to turn your website into a client magnet? Dive in and let’s make some SEO magic happen!

Curious if it's time to upgrade your Squarespace website from DIY to a custom design? In this post, we explore the key moments when investing in a professionally designed site can take your brand to the next level. Learn why a custom Squarespace website might be exactly what your business needs to stand out, deliver an improved user experience, and position your brand for future growth. Whether your current template isn’t cutting it or you’re ready to stand out in a crowded market, discover how custom design can bring your vision to life and make a lasting impact.

Your logo is more than just a symbol—it's the first handshake, the first impression, and the lasting image of your brand. For female entrepreneurs, a logo that reflects the heart and soul of your business is essential. This guide dives into why your logo matters, how to infuse personality into your design, and tips to make it truly unforgettable. Learn how to use color, typography, and personal touches to create a logo that not only stands out but also connects with your ideal audience.

In today’s world, making noise in the business world isn’t just about having a brand; it’s about having a brand that feels alive—a brand that turns heads, sparks curiosity, and resonates with the right people. And for female entrepreneurs who are looking to stand out in a busy, competitive space, nailing your brand can be a complete game-changer.

Whether you're just starting out or ready to elevate what you’ve built, here’s how to create a brand that doesn’t just make noise but makes an impact.

Wondering if a branding and website package is really worth the investment? Imagine your business with a cohesive look that makes an unforgettable first impression and a website that works for you 24/7. In this post, we're diving into why a complete brand and website package is the ultimate game-changer for any business owner looking to grow and stand out. Discover how investing in these essentials doesn’t just make your business look good; it builds trust, boosts credibility, and pays off in ways you’ll love. Ready to learn how? Let’s get into it!

Discover the story of my career pivot from higher education to becoming a freelance brand, logo, and web designer. From feeling fulfilled in South Carolina to navigating big changes in Ohio, I share how reconnecting with my creative side led me to build a new path. Read on for insights into pursuing passion, taking risks, and finding joy in the journey.

Are you a business owner focused on building a strong, adaptable brand? Discover why having just one logo isn’t enough! In this guide, learn how multiple logo variations can elevate your brand consistency, enhance versatility across platforms, and boost brand recognition. From primary logos to submarks, find out the unique purpose each variation serves—and how they help your brand make a memorable impact. Ready to create a cohesive visual identity? Read on to unlock the power of logo versatility for your business!

Join me for week #2 as I dive into the story of how I shifted from a background in education to a career in the creative industry! From a passion for event planning and a journey through higher education, I’ll share the twists, setbacks, and turning points that shaped my career today. Perfect for anyone interested in career transitions, finding their path, or exploring new industries.

As a service-based business owner, you know your website is the digital face of your brand—the place where potential clients come to learn, connect, and decide if you’re the right fit. So, how do you make sure your website stands out in a crowded online space? Here are 10 must-have website elements to attract clients, showcase your brand’s personality, and create a memorable experience that keeps people coming back for more. Let’s make your site exceptional, together!

Welcome to the XO Creative Co. blog, where we dive deep into the world of brand and website design, brand strategy, logo design, and more! Here, you'll find inspiring business chronicles, practical design tips, and strategic insights crafted to help entrepreneurs level up their brands and connect authentically with their audience. Whether you're launching a new venture or refreshing your look, our blog guides you on creating a cohesive, compelling brand that feels like you.