The Website Design Process: What to Expect When You’re Designing

The Website Design Process: What to expect when you’re designing

Hey there!

Thinking about giving your online presence a serious glow-up with a stunning Squarespace website? Creating a new site isn’t just about looking good (though that’s definitely part of it!)—it’s about crafting a digital home for your brand that connects, converts, and feels so you. At XO Creative Co., I make the process smooth, enjoyable, and tailored to your business.

Let’s walk through what it’s like to work together to bring your brand to life online.


1. The Discovery Phase: Getting to Know You

Before we dive into design, I want to get to know you—like, really get to know you. Your business, your goals, what makes your brand unique, and what’s holding you back from showing up online the way you want to.

We kick things off with a casual (but strategic!) free consultation call. Think of it as a coffee chat where we’ll dig into your vision, ideal audience, and the message you want to share with the world. This convo helps me understand your needs and make sure we're the perfect fit to bring your brand to life.


2. Crafting Your Brand Aesthetic

Once we’re aligned on your vision, it’s time to get creative! The homepage of your site will act as a mood board to set the tone for your brand’s aesthetic. Colors, fonts, imagery—this is where we start piecing together a visual identity that feels right and speaks directly to your ideal clients.

This is a collaborative process, so you’ll get a chance to review and refine things until we’ve nailed a design that screams you (in the best way possible).


3. Bringing Your Vision to Life

With your brand aesthetic locked in, we move on to the fun part—building your site! Using Squarespace’s intuitive platform, I’ll craft a custom website that’s not just beautiful, but also strategic and seamless across all devices.

Whether you need a portfolio, an e-commerce shop, or a service-based site, we’ll make sure your website works for you. My designs focus on creating an effortless user experience that keeps visitors engaged, informed, and ready to take action.


4. Collaboration & Refinement

Your input matters—a lot. Throughout the design process, I’ll share updates, gather your feedback, and refine as we go.

I offer unlimited revisions within the design period because I want you to love your site. We’ll tweak layouts, adjust functionality, and fine-tune content until every pixel is perfectly aligned with your vision.


5. Getting Ready to Launch

Before we hit publish, we make sure everything is on point. I’ll test your site for smooth navigation, quick load times, and mobile responsiveness—ensuring it’s not just pretty but also high-performing.

I’ll also walk you through how to manage your new site so you feel totally confident making updates, adding content, and keeping things fresh long after launch day.


6. Post-Launch Support

Once your website is live, I won’t just disappear! You’ll get two weeks of post-launch email support where I’ll answer any questions, help with minor tweaks, and make sure you’re feeling good about your new online home.

If you ever need additional support or want to expand your site down the road, I’ll be here to help. My goal? To make sure you feel empowered to leverage your website to grow your business.


So, Why Choose XO Creative Co.?

When you work with XO Creative Co., you’re getting more than just a website—you’re getting a strategic partner invested in your success. I’m here to create a site that doesn’t just look good but actually works for your business and helps you reach your big, exciting goals.


 

Ready to Elevate Your Online Presence?

If you’re ready to ditch the DIY struggle and finally have a website that does your brand justice, let’s chat! The process is fun, stress-free, and designed to bring your vision to life.

Book your free consultation today, and let’s create something amazing together!

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