THE BLOG

Black circle with text "THE BLOG" repeated around the edge
Four silver glitter stars on black background
5 Simple Steps to Choosing the Perfect Brand Colors (and Why They Matter)
Brand & Website Design Alyssa Cannella Brand & Website Design Alyssa Cannella

5 Simple Steps to Choosing the Perfect Brand Colors (and Why They Matter)

Struggling to pick the perfect colors for your brand? The right color palette does more than make things look pretty—it influences emotions, builds brand recognition, and helps you attract your dream clients. Whether you’re a female entrepreneur launching a business or a small business owner ready to refresh your look, understanding color psychology and choosing a cohesive brand identity is key. In this guide, we’ll break down five simple steps to selecting brand colors that truly represent your business and make an impact. Ready to create a brand that stands out? Let’s dive in!

Read More
10 Must-Have Elements for a Standout Website That Converts
Brand & Website Design Alyssa Cannella Brand & Website Design Alyssa Cannella

10 Must-Have Elements for a Standout Website That Converts

 Want a standout website that drives results? Discover the 10 essential elements every service-based business website needs to attract and convert clients. From compelling branding and user-friendly design to SEO optimization and high-quality visuals, this guide will help you create a website that elevates your online presence and grows your business.

Read More
The Website Design Process: What to Expect When You’re Designing
Brand & Website Design Alyssa Cannella Brand & Website Design Alyssa Cannella

The Website Design Process: What to Expect When You’re Designing

Ready to ditch the DIY struggle and get a website that actually works for your business? At XO Creative Co., my streamlined design process ensures you get a stunning, strategic website that reflects your brand and connects with your dream clients. Here’s exactly what to expect when we work together—from discovery to launch (and beyond!).

Read More
Is a Branding and Website Package Really Worth It? Here’s Why It’s a Game-Changer for Your Business
Brand & Website Design Alyssa Cannella Brand & Website Design Alyssa Cannella

Is a Branding and Website Package Really Worth It? Here’s Why It’s a Game-Changer for Your Business

Is a branding and website package really worth it? 1000% yes! A professional brand and website do more than make your business look good—they build trust, attract high-paying clients, and work for you 24/7. In this post, we’re breaking down exactly why investing in a cohesive brand and strategic website is the ultimate game-changer for your business. Ready to level up and create a brand that stands out? Let’s dive in!

Read More