Before You Hire a Brand or Web Designer, Read This—It Could Save You Time, Money, and Headaches!
So, you’re thinking about hiring a brand or website designer? First off—amazing decision! ✨
You’ve already realized that your business deserves more than a DIY job, and that’s a huge step in the right direction. But before you dive in and start booking consultations, let’s talk about what you really need to know to make sure this investment is worth every penny.
As a designer myself, I’ve worked with entrepreneurs at every stage of their business journey. I’ve seen what works, what doesn’t, and the common pitfalls that can turn an exciting process into a stressful one. So, consider this your roadmap to hiring the right designer for your brand. Let’s get into it!
1. Get Clear on Your Goals (Even If You Don’t Have All the Answers Yet)
Before you even start scrolling through portfolios, take a step back and think about what you want your branding or website to accomplish. A designer can absolutely help refine your vision, but you need to have at least a general idea of what you’re hoping to achieve.
Ask yourself:
Are you rebranding because your current visuals no longer represent your business?
Do you need a website that attracts high-quality clients and makes booking with you effortless?
Are you launching something new and need branding that feels aligned with your big vision?
If you’re unsure where to start, check out brands you admire. What do you love about their design? What speaks to you? This can give your designer a clearer sense of your style and expectations.
Pro Tip: Create a mood board! Gather inspiration from Pinterest, Instagram, or even screenshots of websites you love. If you need a little help getting started, I have a FREE Canva Mood Board Template—grab it here!
2. Branding and Web Design Are BFFs—They Work Best Together
You might think you just need a website, but hold up—let’s rethink that. Your website is an extension of your brand, and if your branding isn’t cohesive, your site won’t be either.
Your logo, color palette, fonts, and brand voice all need to flow seamlessly into your website design. That’s why it’s often best to work with a designer who offers both branding and web design services—so everything looks and feels cohesive.
Think of it like this: a stunning website with misaligned branding is like a beautifully wrapped gift with nothing inside. It might look nice, but it won’t connect with your audience in a meaningful way.
If you’re investing in a website redesign but your branding is outdated or inconsistent, it might be time for a full brand refresh. Trust me—your business will thank you for it.
3. Your Designer Should Understand Your Business Strategy—Not Just Make Things Pretty
Let’s bust a myth real quick: great design isn’t just about looking good. It’s about strategy.
A designer shouldn’t just slap some pretty colors and fonts together—they should take the time to understand your business, your audience, and your goals.
A well-designed brand and website should:
✔️ Attract your dream clients and make them feel like they belong in your world
✔️ Clearly communicate what you do and why people should choose you
✔️ Guide visitors through a seamless experience so they feel confident working with you
When looking for a designer, ask them about their process. If they’re just focused on aesthetics without asking about your business goals, that’s a red flag. You want someone who understands the bigger picture.
4. Communication is EVERYTHING
You’re going to be working closely with your designer, so clear communication is non-negotiable. You need someone who:
Listens to your needs and asks the right questions
Explains things in a way that makes sense (no confusing jargon!)
Keeps you updated throughout the process
The last thing you want is to feel left in the dark, wondering where things stand. A good designer should make the process feel easy and exciting—not overwhelming.
And hey, don’t be afraid to ask questions! This is your brand and business we’re talking about. You deserve to feel confident in every decision being made.
5. A Great Design is More Than Just Looks—It Needs to Work for Your Business
I see this mistake all the time: Business owners invest in branding or a website that looks amazing but doesn’t actually help them grow their business.
Your design needs to be strategic, functional, and conversion-focused—not just a pretty picture.
For websites, that means:
✅ Clear navigation (so visitors aren’t confused about where to go next)
✅ Easy-to-find contact and booking info
✅ Calls-to-action that guide visitors toward working with you
✅ A seamless experience on both desktop and mobile
For branding, that means:
✅ A visual identity that speaks to your ideal audience
✅ Logo variations that work across different platforms
✅ A brand voice that feels authentic and attracts the right people
Your design should work for you—helping you book more clients, increase sales, and build a recognizable brand.
6. Be Prepared to Invest—But Make Sure You’re Getting Value
I won’t sugarcoat it—good design is an investment. But it’s one that pays off when done right.
Here’s the deal: cheaper isn’t always better. A $500 website might seem like a steal now, but if it doesn’t convert visitors into paying clients, you’ll end up spending more money down the road fixing it.
When considering a designer, look at their portfolio, read testimonials, and make sure they have experience creating strategic, high-quality designs. The best designers will be upfront about pricing, timelines, and what’s included so you know exactly what you’re getting.
And remember: a well-designed brand and website can help you attract higher-paying clients, establish credibility, and grow your business faster—so it’s an investment that makes you money in the long run.
7. How to Know If I’m the Right Designer for You 😉
Alright, let’s talk. If you’re ready to:
✨ Stop DIY-ing and finally have a brand and website that feels aligned with your business
✨ Work with someone who gets your vision and can bring it to life effortlessly
✨ Create a brand presence that feels polished, professional, and totally you
Then I’d love to help! My process is fun, collaborative, and designed to make this whole experience stress-free.
Ready to Take Your Brand & Website to the Next Level?
The first step is simple: Let’s chat! Book a free consultation and let’s start creating a brand and website that helps your business thrive.