THE BLOG

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The 7 Essential Elements of a Cohesive Brand Identity
Brand & Website Strategy Alyssa Cannella Brand & Website Strategy Alyssa Cannella

The 7 Essential Elements of a Cohesive Brand Identity

Branding is so much more than a pretty logo—it’s about creating a cohesive, intentional identity that feels like you. From authenticity to visual identity, messaging, and emotional connection, every element plays a role in building a brand that resonates. In this guide, I’m breaking down the seven essential elements of a strong brand identity so you can attract the right people and make a lasting impact. Ready to build a brand that truly shines? Let’s dive in.

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Branding vs. Marketing: What’s the Difference & Why You Need Both
Brand & Website Strategy Alyssa Cannella Brand & Website Strategy Alyssa Cannella

Branding vs. Marketing: What’s the Difference & Why You Need Both

Confused about the difference between branding and marketing? You’re not alone! While they go hand in hand, they serve different purposes in growing your business. In this guide, we break it down in a way that actually makes sense—so you can build a brand that connects and a marketing strategy that gets results. Ready to level up? Let’s dive in!

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5 Reasons Why One Logo Variation Just Isn’t Enough for Your Business
Brand & Website Strategy Alyssa Cannella Brand & Website Strategy Alyssa Cannella

5 Reasons Why One Logo Variation Just Isn’t Enough for Your Business

Think one logo is enough? Think again! Your brand needs to shine everywhere—from Instagram to business cards to your website. That’s where logo variations come in. Just like Coca-Cola, Disney, and Chanel, your business deserves a flexible, polished brand identity that works across every platform. In this guide, we’ll break down why multiple logo variations are a must and how they elevate your brand’s consistency, recognition, and impact. Ready to take your branding to the next level?

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